Friday, September 3, 2010

What Ideals Does Your Company Advertise?

Norman Douglas, a member of the Advertising Hall of Fame, once said, "You can tell the ideals of a nation by its advertisements." We agree with this sentiment. By noticing the advertising that is shown in any given country, you really begin to understand what its residents value. It could be sex, fame, money, power, self-fulfillment, charity, or multiculturalism. Whatever is considered an ideal within a country will either be promoted or appealed to through advertisements.

The same is true for your company. Everything you put in front of consumers says something about your business. You could be saying that your company believes in great value rather than low price or that your company believes a good night includes football, girls in bikinis, and lowered inhibitions. We aren't saying that one value is better than any other, but all values have the possibility of resonating  with certain people, while isolating others.

The point is that you must be careful. Your promotions are your image, and your image is everything.

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