Wednesday, November 10, 2010

Palladio Group Web Design

Palladio Group is a midtown Memphis based collection of showrooms, galleries and studios that display artistic and creative decor. Their items of display range from fine art pieces to architectural reclamations. Working with them on their website design was particularly pleasing due to their love for visual aesthetics.

To see more of our work, visit our online portfolio

Tuesday, November 9, 2010

Memphis Area Association of REALTORS Logo

Memphis Area Association of REALTORS came to us to design their centennial logo in celebration of their 100th anniversary. MAAR works with professionals, providing services and representation, as well as the general public, providing real estate information. Though Memphis is in their name, the scope of their business extends much further. In fact, they are Tennessee's largest local REALTOR organization. The counties they cover include Shelby, Tipton, Fayette, Hardin, Hardeman and McNair.

To see more of our work, visit our online portfolio

Monday, November 8, 2010

GTx Web Design

The website we designed for GTx is one that we are especially proud of. Being able to work with a company that is establishing new methods to fight cancer has been extremely rewarding. 

GTx describes themselves as "a biopharmaceutical company dedicated to the discovery, development, and commercialization of small molecules that selectively target hormone pathways to prevent and treat cancer, fracture and bone loss, and other serious medical conditions." 

Thursday, November 4, 2010

Fit Force

One of the most recent websites that we’ve designed is Fit Force is a company that develops workplace wellness programs. While their primary focus is on fitness, the services they offer are quite extensive. Educational tools, targeted programming for at risk employees, and program evaluations are examples of the tactics Fit Force utilizes to improve the health and well being of employees.

Several program options are available to choose from, or the budget conscience may prefer to go the A la Carte Services route.

Wednesday, October 6, 2010

Why Your Company Needs Google AdWords

If you aren’t already using it, it’s probably time for your company to start thinking about Google AdWords. While the ads you can create with this are quite simple, they are also very effective. This is because, when set up correctly, your advertisements will be shown to people who are actively seeking what you are offering.

Now you can’t just create a campaign in a few minutes, leave it on autopilot and expect it to work, at least, not without being disappointed. Creating these Google ads takes time and research. You need to know which keywords that are relevant to your product or service are being searched. You need to know which keywords have high levels competition and which ones have low levels of competition. Then you have to sprinkle your carefully researched keywords throughout your ad while still effectively communicating your message and staying within the character limit Google provides.

Once this is complete, set your budget and launch your campaign. You can usually expect to get a good amount of impressions, clicks and hopefully calls. Unfortunately, this will not be the end of your campaign management process. Keyword trends change on a monthly basis. They actually change on an hourly basis, but it’s best to look at them over a period of a month to allow a broader view of trends. You will need to track how consumers searching habits change and alter your advertisements accordingly.

This can present itself as a major challenge to companies that don’t believe the time to accomplish this. Luckily, you can outsource this task to other companies, S2N Design included. This will save you the hassle, but still get you the results.

Tuesday, September 21, 2010

Bathroom Advertising: Passes The Smell Test

Advertising in the bathroom, is it a smart idea? People are already bombarded with ads everywhere they turn. From television and radio to buses and billboards, no one can escape them. Still, bathroom advertising seems quite invasive. Surely, consumers would be upset.

Research has shown that may not be the case.

Consumers Respond Favorable To Advertisements In Restrooms
According to LifeTips people do not have unpleasant feelings towards advertising in public restrooms. In fact, 43% of those surveyed indicated that they felt bathroom advertising is a "very good" idea, while only 2% felt it was a "very poor" idea. The same study showed that 24% gave a more positive response to a brand as a result of advertising in public restrooms. 5% had a more negative response to a brand. This shows that the majority of people are not upset by bathroom advertising. It actually has a positive effect in most cases.

Consumers Remember Advertisements In Restrooms
Not only do most people respond favorably, but the engagement rate is very high. BrooWaha posted an article with some pretty amazing statistics. Out of everyone questioned, 84% were able to recall specific advertisements they had seen in the restroom, 92% were able to name the specific advertisers without prompting, and 88% remembered at least four selling points of the ads they saw. This proves that advertising placed in public restrooms are extremely effective at capturing people's attention. This is most likely because there is not much else competing for their attention.

Targeting Advertisements In Restrooms Is Easy
It should also be noted that bathroom advertising is also easily targeted. Obviously, one can separate genders quite easily, but one can also target based on income, age, and lifestyle by researching which demographics go to which restaurants, bars, or wherever.

For these reasons it seems that bathroom advertising is worth exploring. Any ads that don't bother people, capture attention, and produce favorable attitude changes are always a good idea.