Simplicity in Strategy

Simplicity is one of the most powerful techniques you can use when marketing or advertising. Things that are simple are also easy, and when you're trying to inspire someone into an action, easy is good.

Consider a Web site. While your natural instincts may tell you to add a lot of elements and gadgets, this can often lead to confusion for the user. Since Web sites are now one of the main avenues consumers use to find product information, find contact information, and make a purchase, it's absolutely necessary to make sure that your Web site is easy to navigate and understand.

Logos provide yet another example of the positive power of simplicity. Logos are created to stick in the minds of consumers. The more complex, the more there is to memorize. This makes it much more likely that your logo will not be remembered.

In short, simplicity in marketing or advertising increases the chances that your company will be considered by a customer because it eliminates potential speed bumps on the road to a purchase.

The Importance of Visual Communication

As you may be able to tell, considering we are putting time and effort towards creating and maintaining a company blog, we appreciate the power of words to effectively deliver a message. Graphics, however, hold a very special place in our hearts.

The use of imagery to communicate and persuade has a few distinct advantages that cannot be obtained through the use of the written word alone. While great writing can capture your imagination and paint a vivid picture in your mind's eye, it is ultimately you who has created that image. Sure, the writer gave you the boundaries. You also probably wouldn't have thought about the image in the first place had you not read what you did, but there is only so much detail that can be described through the use of colorful adjectives and eye-opening metaphors.

With images, however, the graphic designer knows exactly what the viewer will see. There's no guesswork involved because the image is right there to investigate, and if something seems ineffective or inappropriate, it can be changed.

Another advantage is that people tend to respond more to visuals. Would you want an advertisement for your business that consisted of nothing more than blocks of compelling and persuasive copy? Absolutely not. No one would take the time to look at it because of its lack of visual appeal. Without eyes to read it, the most effective copy in the world will do you no good.

These are just a couple of the unique advantages offered by design oriented work. While we could probably make a much longer list of benefits, it's not entirely necessary. Ultimately, design and copy must come together to produce something far more compelling and interesting than either could on their own.